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At Damen Yachting, we proudly build and refit the very best Amels superyachts, Damen SeaXplorer expedition yachts and Damen Yacht Support vessels for our clients to enjoy the finest moments in life. We are a Dutch family-owned yacht builder and proud of our long pedigree of craftsmanship. From our locations in Vlissingen in the Netherlands and Gdynia in Poland, our strong team of approximately 450 yacht building professionals is the foundation of our successful growth. Together with hundreds of specialist co-makers, we deliver what we promise with unrivalled knowhow and a passion for innovation. Damen Yachting is the yachting division of the Damen Shipyards Group, the world’s leading specialist ship builder, which operates 35 yards globally with 12,000 employees.

The PR & Communications Manager is accountable for all corporate and brand communications to ensure consistency across all channels both internal and external. He/she plays a vital role in creating and implementing communication & PR strategies for brand, product and corporate campaigns and acts as the official spokesperson of Damen Yachting. The PR & Communications Manager is responsible for building highly engaging partnerships with offline and online media partners, influential stakeholders and brand partners. He/she oversees all internal communication and is involved in the communication strategy for bringing Damen Yachting’s sustainability ambition to life as well as initiating sponsorship deals with external partners.

Job Objective: Ensuring consistent messaging both internally as externally

Main responsibilities:

• Accountable for all corporate, product and brand communications as well PR activities and acting as spokesperson of Damen Yachting
• Accountable for the creation and implementation of communication strategies linked to corporate, product and brand campaigns
• Responsible for all communications copy and materials both internal and external
• Responsible for all media partnerships both on- and offline
• Responsible for the creation and realization of strategic marketing partnerships in line with brand and corporate guidelines
• Continuously focusing on market developments and industry changes and provides insights towards other marketing specialists
• Manages the Communications team including the Communications Specialist and Digital Content Marketeer and works closely with external copywriters

Other responsibilities

• Create brand, product and corporate related offline materials, as well as copy for online materials, in close collaboration with brand campaign manager, campaign marketeers, brand and design manager, event manager and digital engagement manager as well as external creative agencies.
• Leverage understanding of the customer segment and personas and their individual characteristics into communication plans
• Working closely together with the HR department concerning employer branding

Experience:

• Academic level of thinking with at least 5-8 years of relevant experience or higher vocational education (HBO) level of thinking with at least 8-10 years of relevant experience
• Past experience in communication strategy and being spokesperson
• Experience translating briefings in creative briefings for internal and external purpose, experience in coordination and development consistent marketing assets
• Experience of superyacht industry and/or luxury sector a benefit
• Experience in brand communication strategies
• Experience in copywriting (English & Dutch)
• English (Native / Fluent also in writing)  Dutch (Native / fluent also in writing)

Area of operations: Reports directly to Marketing Manager

Span of Control: Close collaboration with marketing specialists, media, brand partners and agencies

Recruiter:

Email:

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